Ever wonder what a copywriter actually does? (And here’s why your business might need one!)

You may have heard the term “copywriter” floating around and wondered, “What in the world do they actually do?”

And maybe, just maybe, you’re contemplating whether you might need one for your business.

Blog posts to write? Website content to optimise for SEO and to keep Google happy? Newsletters or email campaigns just not getting done?

We get it – and don’t worry, you’re not the only one! Let’s face it – it’s tough to run a business and wear ALL the hats, all of the time.

So, let’s delve into the world of copywriting (it’s more fun than it sounds).

Picture this: you’re at a party, and someone says they’re a copywriter. You might think, “Oh, so they just write stuff?” Well, you’re not wrong, but there’s a whole lot more to it.

A copywriter has a way with words (they live and breathe it) —taking the everyday, mundane, or even the slightly bizarre and turning it into something captivating and irresistible.

They’re the brains behind those catchy slogans, irresistible ad copy, and the content that makes you go, “Wow, I need to know more!”

Let’s break it down a bit.

Imagine you’re launching a new product. You’ve got a killer idea, a fantastic product, and a vision that you know will hit the mark. But then reality hits—how do you make your product stand out in a sea of similar offerings?

Enter the copywriter.

They swoop in to transform your brilliant concept into words that dazzle. They’ll craft a headline that grabs attention and write body copy that not only informs but also engages and entices.

Copywriters write words that sell. It’s that simple.

How do I know if I need a copywriter?

Now, you might be thinking, “Do I really need one of these wordsmiths?”

If you’ve ever stared at a blank page, paralysed by the thought of crafting the perfect website blurb, blog post or email campaign, then yes, a copywriter is your new best friend.

They’re the ultimate businessperson’s go-to, helping you communicate with your audience in a way that’s not only clear but also compelling. It’s like having a personal cheerleader who’s also a brilliant storyteller.

But it’s not just about flashy phrases and persuasive prose.

Copywriters are also skilled at research. They dive into your industry, learn what makes your audience tick, and use this knowledge to create content that resonates. It’s about being smart and strategic, too.

And here’s a little secret: working with a copywriter can actually save you a ton of time.

Instead of spending hours agonising over every word, you can leave that to the experts while you focus on running your business. It’s like hiring a personal trainer for your marketing—suddenly, you’re getting results and your business is getting in shape.

In short, copywriters are the unsung heroes of the marketing world.

They’re the ones who turn your ideas into engaging content that drives action and builds connections.

So, if you’re ready to give your business a boost, it might be time to consider bringing a copywriter on board. After all, who wouldn’t want someone to save you time and get you results, right?

If you’re curious about how I can bring some magic to your brand or business and save you time, let’s have a chat! Book a free 15-minute discovery call—no strings attached—and let’s see if we’re a great match.

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Want to work with me?

✍️ Hi, I’m Abby! I’m a freelance writer, copywriter and content creator, helping brands, businesses and organisations find the words to share their story, connect with customers and drive sales.

If you’re curious about how I can bring some magic to your brand or business and save you time, let’s have a chat! Book a free 15-minute discovery call—no strings attached—and let’s see if we’re a great match.