About me

Hello, I’m Abby! I’m a copywriter based in the beautiful Tweed Shire in northern NSW.

I am passionate about the art of storytelling and its ability to connect, inspire and drive results.

With a background in communications and journalism and a love of writing, I bring a unique blend of expertise to every project.

Experience and expertise

🌟 15 + years of writing and communication experience on large-scale projects in infrastructure, not-for-profit and local government communications

🌟 A keen eye for detail and a knack for wordsmithing

Specialising in content for brands, businesses and organisations that do good things for people and the planet 🌏

🌿 environment
✅ sustainability
🥗 health and wellness
👧🏼 parenting
🖊️ not-for-profits
🧑‍🧑‍🧒‍🧒 community
++ more

Approach

My approach is simple: to understand your brand, your audience and your objectives. I’ll then craft tailored content that speaks directly to your target market.

I can help you with your website copy, engaging newsletter content, or thought-provoking blog posts plus so much more. I work closely with my clients to deliver messages that resonate with their audience and inspire action.

How can I help you?

Whether you're a small business looking to make a big impact or a large corporation seeking to outsource some of your content, I'm here to help you achieve your goals and make it easy every step of the way.

Want to hire me?

Don’t worry, I make it super easy for you.

First we have a short discovery call, then agree on the project, schedule a longer meeting to get to know your business and audience, then I’ll get started.

What can you expect? That working with me will be easy and seamless, I will deliver your project on time and get the results you want.

Whether you’re local or across Australia—schedule a free 15-minute chat with me today and let’s see if we are a good fit.

Together, let's grow your business, find more leads and drive sales

Abby Wallace Freelance writer and copywriter profile image