About me

Hello, I’m Abby! I’m a copywriter based in the beautiful Tweed Shire in northern NSW.

I am passionate about the art of storytelling and its ability to connect, inspire, and drive results. With a background in communications and journalism and a love of writing, I bring a unique blend of expertise from my previous roles to every project.

Experience

With 15 + years of writing experience on large-scale projects in infrastructure, not-for-profit and local government communications, I bring a keen eye for detail and a knack for wordsmithing.

For the past 5 years I specialised in local government environment and sustainability communications (climate change, sustainability, biodiversity, wildlife protection, coastal and waterways, resource recovery, recycling, and zero waste initiatives).

I also worked for 5 years in events, fundraising and community engagement and 5 years on major infrastructure projects.

Approach

My approach is simple: to understand your brand, your audience and your objectives. I’ll then craft tailored content that speaks directly to your target market.

I can help you with your website copy, engaging newsletter content, or thought-provoking blog posts plus so much more. I work closely with my clients to deliver messages that resonate with their audience and inspire action.

How can I help you?

Whether you're a small business looking to make a big impact or a multinational corporation seeking to outsource some of your content, I'm here to help you achieve your goals and make it easy every step of the way.

Want to hire me?

I provide copywriting services to clients locally across the Northern Rivers from Lismore, Ballina, Byron Bay, Mullumbimby to Pottsville, Murwillumbah, Tweed Heads, Kingscliff and the Gold Coast. I can also provide copywriting services Australia-wide. Schedule a free 15-minute chat with me today and see how I can help.

Together, let's inspire positive change through the power of words and turn your ideas into impactful content to leave a lasting impression.

Abby Wallace Freelance writer and copywriter profile image