Blogging for business: your secret weapon to Google success and driving sales
Your website is like a cozy coffee shop – charming, with great coffee and style. But without visitors, it’s invisible. Blogging can help you get noticed.
So, you’ve got a shiny website, a stellar product, or a killer service. But are you feeling like it’s not getting the love it deserves from Google?
Let’s dive into the magical world of blogging and why it’s your ultimate secret weapon for skyrocketing your Google rankings.
Your blog - key that opens doors (and drives traffic to your website)
Imagine your website is a cozy coffee shop on a quiet street. It’s charming, has great coffee, and the decor is to die for.
But if no one knows about it, it might as well be invisible.
That’s where blogging swoops in.
When you consistently add fresh, relevant content to your site, Google takes notice.
Each blog post is like a new invite to your party, making your website more attractive to search engines.
Think of it this way: every time you post a blog, you're essentially creating a new page for Google to index.
More pages mean more opportunities for your site to pop up in search results.
So, if you’re not blogging, it’s like having a cool shop but never opening the doors.
Let’s open up those doors and invite Google in!
Keywords: how to get your blog to work magic for you
Now, let’s talk about keywords—the secret sauce of SEO (search engine optimisation).
These are the phrases and terms people type into Google when they’re hunting for answers, solutions, or just the best pizza in town.
Think about the things you’ve Googled at 2 am when you can’t sleep. (Me too!)
Who is the best electrician in town?
Why does my baby chew her hair?
How many days until Christmas?
What is the best carpet cleaner?
How do you tile a bathroom?
You get the idea.
When you blog about topics related to your industry and sprinkle in those keywords, you’re giving Google a map to your treasure.
The more relevant content you have, the better your chances of ranking higher for those search terms.
But wait, it’s not just about literally stuffing your blog with keywords. That’s called keyword stuffing and it’s, ahem, *frowned upon* by Google.
It’s about weaving those key words into engaging, useful content that answers questions, solves problems, or simply entertains.
Google loooooves content that’s genuinely valuable and relevant.
Interestingly – here’s the full list of trending searches for Australia in 2024 (spoiler, the US election was number 1).
You can also keep an eye on what’s trending on Google at any given time which is always a bit of fun.
Build trust and authority as a go-to expert
Think of your blog as your digital soapbox. It’s your chance to share your expertise, insights, and passion with the world.
When you consistently produce high-quality, informative content, you’re not just boosting your Google rankings—you’re building trust and authority in your field.
You’re also engaging with your audience (and don’t forget to repurpose that content. Think email to your clients/audience, a social media post, podcast or video).
Readers will start to see you as a go-to resource, and the more they trust you, the more likely they are to come back and, hey, even share your content or ultimately buy from you.
Plus, Google notices when people stick around on your site, read your content, and engage with it.
It’s like a popularity contest, and quality content earns you extra points.
See your website climb the ranks of Google and fly high with engaging and thoughtful content on your website.
Make sure you keep the conversation going
A blog isn’t just a one-off thing - it’s an ongoing conversation with your audience and Google.
Regularly updated content keeps your website fresh and relevant. It’s like having a lively chat at a party rather than just standing in the corner saying hello once then backing away.
So, if you’re ready to take your website from “meh” to “wow,” it’s time to embrace the blogging life.
Not only will you make Google sit up and take notice, but you’ll also build a loyal following of people that want to hear what you have to say.
Start crafting those blog posts and watch as your website climbs the ranks and gets the attention it deserves.
If you’re curious about how I can bring some magic to your brand or business and save you time by writing your blog content for you, let’s have a chat!
Book a free 15-minute discovery call—no strings attached—and let’s see if we’re a great match.
✍️ Hi, I’m Abby! I’m a freelance writer, copywriter and content creator, helping brands, businesses and organisations find the words to share their story, connect with customers and drive sales.
Need help with copywriting? Find out more about me and get in touch today.